“A fascinating story of the bottom-up revival happening in cities across America. Steeped in his own experience in Tulsa's incredible reinvention, Lalla provides THE PLAYBOOK for building a more prosperous and inclusive innovation economy.”
Richard Florida, author of The Rise of the Creative Class
To thrive in the twenty-first century, cities must create innovation economies of their own. Tech jobs, venture capital, and R&D are concentrated in a handful of big coastal cities, while the broad middle of the country is left out—and that’s a problem. Drawing upon Lalla's experience founding Tulsa Innovation Labs, Reinventing the Heartland lays out a bold and pragmatic plan for midsized cities to reinvent their economies and expand opportunity.
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